PROJECT APEX
Engaging Every Generation for the Public Good

 

 

 


Our Study


Volunteer Recruitment

 

Volunteer  Management


Other Resources

 

 

 

 

 

 
 

VOLUNTEER MARKETING


 How did you learn about the volunteer opportunity in which you last engaged?
(n=226)

As you can see in the chart above, respondents heard about volunteer opportunities from a variety of sources.  The most popular choices, regardless of demographic category, were “Friend/Relative” (27%) and “Community Organization/Public Agency” (23%).  Notably, less than 1% of respondents said they heard about the last volunteer position they began from a fair or convention. 

One demographic category within the sample did show a variance in responses to this question among its subgroups.   

 

Age

  • Newspapers: Older respondents (age 55+) were slightly more likely to have heard about a volunteer position from the newspaper.
  • Internet: Not surprisingly, younger volunteers were more likely to have heard about a volunteer position through the internet.  No respondents above age 65 checked this response. 
  • Religious Community: the 45-64 age group was more likely to have heard about a volunteer position through a religious community than members of other age cohorts.
  • Teachers and School: Age slightly decreased the likelihood that respondents were informed of a volunteer position by a teacher or at school.
  • Another Volunteer: Older volunteers were more likely to have heard about a volunteer position through a person who already volunteered for the program.